Hispanics are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to the results of a recent Hispanic OmniTel Media and Entertainment study. The survey also found that Hispanics prefer to watch newsmagazines and sitcoms over other primetime television formats. Nearly two-thirds of study respondents (64%) said they rely on television to learn about new movies coming to theaters, and nearly half of respondents (48%) said they turn to TV to learn about upcoming concerts and sporting events. The study also found that Hispanics are three times more likely than other Americans to use television as an information source when making travel plans (30% vs. 10%).Â