According to Experian Consumer Research's latest study, most kids spend time online. As a result of growing up with computers, Internet and other technology like cell phones and digital cable, today's kids have different childhood experiences compared with the experiences of older generations. Young Hispanics are also taking part in that revolution. Young people 24 and under represent 35% of all Hispanic online users. And while their online activities resemble those of the general youth market, they have unique characteristics. Their culture, heritage and language define their online behavior and how they respond to marketing messages.
With the U.S. Hispanic online population expected to increase to 9.1 million in 2010 from nearly 7 million in 2007, marketers have a unique opportunity to build lasting relationships with famously brand-loyal customers that are increasing becoming digital.