Archive for April 2009

Can social media reinvent the soap opera?

Social media provides some of the most interesting and far reaching marketing opportunities we have seen in years.    The levels of penetration and overall consumer consumption offer incredible

They say imitation is the best form of flattery

NBC/Universal premieres tonight a new cop series that has a striking similarity to a LAPD recruitment campaign that we did several years back. The innovative

More TV Ads Project Images of Racial Harmony

In the world of American advertising, racial harmony is now reality _ um, sort of  By TODD LEWAN   The Associated Press   Ever see

Feeling Hispanic

How to woo bicultural Hispanic By Todd Wasserman Hispanic-themed advertising and marketing resonates best with “bicultural” Hispanics, according to recent research by a professor at