Every generation brings with it changes that influence our society and reshape our way of life. Across history, our country has seen profound political, cultural and social movements that have challenged and inspired the world. Today, a dynamic cultural movement is rapidly redefining America once again; forging a new mainstream… and igniting the most significant transformation we have seen since the Baby Boom of the 1950s.
Currently, one in six Americans is of Hispanic origin. And nearly half of America’s kids under 18 are from communities of color. These multicultural communities are growing in affluence and represent 2.6 trillion in buying power. This powerful multicultural influence is driving popular culture across sports, music and media.
It is clear that this multicultural movement is more than just about population growth. It’s a cultural movement that’s transforming America.
Axis is part of the Interpublic Group of Companies (IPG) and headquartered in Los Angeles. Because of our unique approach to marketing communications, we also have offices in most major Hispanic and African American markets — New York, Miami, Chicago and Dallas.
Axis specializes in an integrated approach to marketing communications.
Our service offerings, include: