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	<title>Axis &#187; Carmen Lawrence</title>
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	<link>http://www.axisblog.com</link>
	<description>A Culture Movement Marketing Agency</description>
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		<title>Hispanics are More Likely than General Population to Turn to TV for Information</title>
		<link>http://www.axisblog.com/2008/04/hispanics-are-more-likely-than-general-population-to-turn-to-tv-for-information/</link>
		<comments>http://www.axisblog.com/2008/04/hispanics-are-more-likely-than-general-population-to-turn-to-tv-for-information/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 19:22:22 +0000</pubDate>
		<dc:creator>Carmen Lawrence</dc:creator>
				<category><![CDATA[Trends/Stats]]></category>

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		<description><![CDATA[<p>Hispanics are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to the results of a recent Hispanic OmniTel Media and Entertainment study. The survey also found that Hispanics prefer to watch newsmagazines and sitcoms over other primetime television formats.Â  Nearly two-thirds <a class="moretag" href="http://www.axisblog.com/2008/04/hispanics-are-more-likely-than-general-population-to-turn-to-tv-for-information/">&#8594;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Hispanics are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to the results of a recent Hispanic OmniTel Media and Entertainment study. The survey also found that Hispanics prefer to watch newsmagazines and sitcoms over other primetime television formats.Â  Nearly two-thirds of study respondents (64%) said they rely on television to learn about new movies coming to theaters, and nearly half of respondents (48%) said they turn to TV to learn about upcoming concerts and sporting events. The study also found that Hispanics are three times more likely than other Americans to use television as an information source when making travel plans (30% vs. 10%).Â </p>
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		<title>Army Strong!</title>
		<link>http://www.axisblog.com/2007/08/army-strong/</link>
		<comments>http://www.axisblog.com/2007/08/army-strong/#comments</comments>
		<pubDate>Thu, 02 Aug 2007 13:45:08 +0000</pubDate>
		<dc:creator>Carmen Lawrence</dc:creator>
				<category><![CDATA[Pop Culture]]></category>

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		<description><![CDATA[<p>To the brave men and women of the U.S. Army who fight for freedom each and every day. Army Strong! <a class="moretag" href="http://www.axisblog.com/2007/08/army-strong/">&#8594;</a></p>]]></description>
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<p>To the brave men and women of the U.S. Army who fight for freedom each and every day.  Army Strong!</p>
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		<title>America&#039;s Changing Face</title>
		<link>http://www.axisblog.com/2007/08/americas-changing-face/</link>
		<comments>http://www.axisblog.com/2007/08/americas-changing-face/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 13:31:02 +0000</pubDate>
		<dc:creator>Carmen Lawrence</dc:creator>
				<category><![CDATA[Trends/Stats]]></category>

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		<description><![CDATA[<p>There's no questioning that the face of America is changing rapidly as a result of growing immigration and child births. Today minority's represent one-third of the U.S. population. By 2050 it will be fifty percent. Watch this interesting CNN clip... <a class="moretag" href="http://www.axisblog.com/2007/08/americas-changing-face/">&#8594;</a></p>]]></description>
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<p>There's no questioning that the face of America is changing rapidly as a result of growing immigration and child births.  Today minority's represent one-third of the U.S. population.  By 2050 it will be fifty percent. Watch this interesting CNN clip...</p>
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		<title>Axis &#8211; The Multicultural Agency</title>
		<link>http://www.axisblog.com/2007/07/axis-the-multicultural-agency/</link>
		<comments>http://www.axisblog.com/2007/07/axis-the-multicultural-agency/#comments</comments>
		<pubDate>Sun, 29 Jul 2007 13:46:42 +0000</pubDate>
		<dc:creator>Carmen Lawrence</dc:creator>
				<category><![CDATA[Insights]]></category>

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		<description><![CDATA[<p>The Axis Agency is one of the nation's leading multicultural marketing agencies. Part of the Interpublic Group of Companies (IPG), Axis creates marketing programs across a variety of media that reflect the culture, language and lifestyle of multicultural consumers. Axis bridges the gap between the general market and the Hispanic, African American and Asian American <a class="moretag" href="http://www.axisblog.com/2007/07/axis-the-multicultural-agency/">&#8594;</a></p>]]></description>
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<p>The Axis Agency is one of the nation's leading multicultural marketing agencies. Part of the Interpublic Group of Companies (IPG), Axis creates marketing programs across a variety of media that reflect the culture, language and lifestyle of multicultural consumers.</p>
<p>Axis bridges the gap between the general market and the Hispanic, African American and Asian American markets with a unique approach combining strategy, creativity and diversity. It specializes in the areas of strategic planning, public relations, marketing communications, promotions and visual communications.</p>
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