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	<title>Axis &#187; Yvette Pacheco</title>
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		<title>Mind You Mate</title>
		<link>http://www.axisblog.com/2009/03/mind-you-mate/</link>
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		<pubDate>Tue, 24 Mar 2009 21:40:30 +0000</pubDate>
		<dc:creator>Yvette Pacheco</dc:creator>
				<category><![CDATA[Insights]]></category>
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		<description><![CDATA[<p>A friendly note to all producers of yerba mate tea and yerba mate products, "mate" is not the same as "maté" seeing as though "maté" is Spanish for "I Killed." Amazingly, various tea producers make this same mistake. It's an error that can cost a brand not only money (in re-printing and production costs) but <a class="moretag" href="http://www.axisblog.com/2009/03/mind-you-mate/">&#8594;</a></p>]]></description>
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<p align="left">A friendly note to all producers of yerba mate tea and yerba mate products, "mate" is not the same as "maté" seeing as though "maté" is Spanish for "I Killed." Amazingly, various tea producers make this same mistake. It's an error that can cost a brand not only money (in re-printing and production costs) but also in reputation and authenticity. So next time, mind your <em>mate</em>.</p>
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