Axis » Events

Un Golazo With Copa Chevy!

Daniel Navarro — Tue, 22 Dec 2009 23:49:19 +0000

On December 20, hundreds of soccer fans and families in the Los Angeles area came out to support local amateur teams competing in “Copa Chevy” hosted by Chevrolet and the Carson Soccer League. Teams from all over the city competed during two weekends of play, with the final competition held at Dolphin Park in Carson, California. This promotion sought to connect Chevy with Latino consumers through one of their favorite pastimes. Three new Chevrolet vehicles – Silverado Hybrid, Equinox and Camaro SS – were on location for players, families and fans to interact with.

After taking it for a spin, I would have to say my favorite was the Camaro SS. Let’s just say 6.2L V8 mated with a six-speed manual…very sweet indeed! Pero of course a las mamás les encantó el Equinox: room, luxury and looks was their pitch to other ladies checking it out. Equally attracting consumers was the Silverado Hybrid, with its powerful engine, towing capacity and estimated 22 MPG, Chevy definitely offers something for everyone. Stunning cars, beautiful weather and non-stop action made Copa Chevy one to remember!

Latinos and Cinema

Sheila Ilundain — Thu, 13 Aug 2009 14:36:50 +0000

Last week, New York City was buzzing with the 10^th anniversary of the New York International Latino Film Festival. On opening night, the festival’s founder, Dominican/Puerto Rican/New Yorker, Calixto Chinchilla, explained how his dream started with the desire to provide a forum to showcase the richness and capacity of Latino cinema. That first year, the festival was held in a little room, over a cuchifrito, with some VHS tapes, and folding chairs filled with eager supporters of his dream. Now 10 years later, he’s screening the films of big name artists such as Benjamin Bratt, Andy Garcia, Vin Diesel, and John Leguizamo, while holding panel discussions, such as “Latinos in America” with the presence of influencers Soledad O’Brien, Rosie Perez, Luis Guzman and Lauren Velez. The five-day festival has countless of other Latino actors, screenwriters, directors, and producers, who have names yet to be discovered, but who have graced the festival with their talent, honor, pride, instinct, flair, creativity, and love for film, and our culture.

My favorite film was screened on Dominican Night, one of the festival’s most popular night and was written and directed by East LA’s own Cruz Angeles, but set in Brooklyn. It’s a teenage love story between a boy from a Mexican immigrant family, and a girl from Dominican parents. For me it exemplified the richness, commonality, and differences in our culture. If you have a chance to ever catch it, it’s a great movie. Over 125 films, shorts, documentaries and panels were part of Calixto’s dream this 10^th year around. And he was beside himself. The cuchifrito place was gone, but the supporters and love for Latino film were still there, and will still be there for years to come.

Vacationing in Wuhu Island

Vanessa Vera — Thu, 13 Aug 2009 14:22:01 +0000

On July 23, Nintendo transformed Times Square into a full-scale resort, equipped with palm trees, a pool, 50 tons of sand, steel-drum band, lounge chairs and of course piña-coladas! The Axis Agency was there to help them reach the Hispanic consumer for the launch of Nintendo’s hottest game this summer, Wii Sports Resort.

Thousands of New Yorkers and tourists got their feet sandy and tested out the game in the middle of Military Island. Wii Sports Resort lets players enjoy twelve different resort-themed activities, which include archery, jet-skiing, sword fighting and basketball! The games come with multiple levels and activities, making it possible for any gamer to adapt. The addition of a new accessory, the Wii MotionPlus offers advanced precision, which allows users to experience the Wii like never before.

The Axis Agency aided Nintendo with securing significant media coverage in the Hispanic market. El Gordo y La Flaca, Escandalo TV, Despierta America, EFE, La Alcancia, Mira magazine and Dulce all enjoyed the tropical getaway in the middle of America’s busiest city. Even celebrity, Anais, paid a visit to join in the fun!

Wii Sports Resort can bring a vacation getaway straight to anyone’s living room! So if you’re interested in an economical vacation, active workout and family fun don’t hesitate to buy your one-way ticket for the entire familia to Wuhu Island today.

E3 2009

Jaime Botello — Mon, 10 Aug 2009 22:11:37 +0000

This past June, The Axis Agency participated in the 2009 E3 trade show, the world's premiere trade show for computer and video games and related products. By inviting Hispanic media to the NOA briefing, providing personal booth tours, and coordinating interviews with NOA executives the Nintendo team was able to secure great media coverage which included Ritmo Deportivo (Telemundo National show) and SiTV.

How Much Is Too Much ?

admin — Wed, 10 Jun 2009 21:02:26 +0000

PRSA published a terrific piece on social media access at work. Check it out at:

http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/

MIAMI'S "LA KALLE" (Univision Radio) FLIES WITH THE ARMY'S GOLDEN KNIGHTS !

admin — Wed, 03 Jun 2009 15:47:22 +0000

Sofia Vergara and all that Jazz…

Stephanie Camargo — Tue, 19 May 2009 14:23:33 +0000

It's great to see when a Latina gets a starring role in movies and TV sitcoms, and now with the recent buzz from the Broadway hit, "In the Heights" (2008 Tony Award® winner for Best Musical) the bright lights of Broadway are getting their own share of Latin-flavored hype! Now, Sofia Vergara, the gorgeous Colombian crossover actress, is starring as Matron Mama Morton in the knockout musical, Chicago which will be playing in NYC until end of May then will be traveling to Miami for a short tour.

For more information on the show click HERE.

Japan Shows the Way in Baseball

Jaime Botello — Tue, 24 Mar 2009 19:17:02 +0000

Proof that this is not just America's pastime anymore!! Last night in the finals of the World Baseball Classic the Japanese National team beat the Korean National team in a thrilling 5-3 extra inning victory.

"Nuestro Himno" ("Star Spangled Banner" in Spanish)

Armando Azarloza — Wed, 18 Feb 2009 22:32:28 +0000

Adding Insult to Injury

Wally Sabria — Sun, 18 Jan 2009 00:44:33 +0000

As if a plane landing on the Hudson weren't bad enough, the city's mayor, Señor Bloomberg, decides to open his related press conference en español muy muy tragic.