Insights

The cultural lift in researching Hispanic audiences

 U.S. Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone Hispanics, especially those who are more recent arrivals, give higher ratings in product

GM alive and well in Cuba

Visit msnbc.com for Breaking News, World News, and News about the Economy

How Much Is Too Much ?

PRSA published a terrific piece on social media access at work. Check it out at: http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/

Quarter of Hispanics Use Only Cell Phones

 More and more consumers are cutting the cord and opting to go only wireless with their telephone communications. a recent survey by National Health (NHIS)

Sofia Vergara and all that Jazz…

It's great to see when a Latina gets a starring role in movies and TV sitcoms, and now with the recent buzz from the Broadway hit,

Today's Multi-Generation Workforce Setting

With more and more people postponing their retirement and working late into their 70s, for the first time in our history, we have four generations

Mr. 305 … one of the hottest cats in Latin music today … y un cubanito, asi!

What's it like to be Latino

Miami still bringing the Heat!

As many of you know, May is sweeps month for TV shows (AKA: when ratings determine what local stations can charge for advertising) so many

Can social media reinvent the soap opera?

Social media provides some of the most interesting and far reaching marketing opportunities we have seen in years.    The levels of penetration and overall consumer consumption offer incredible