Pop Culture

NBC’s new fall lineup: "more colorful"

With ratings at an all-time low, NBC is trying desperately to get out of its funk. First order of business was to get Leno back

Latinos and Cinema

Last week, New York City was buzzing with the 10th anniversary of the New York International Latino Film Festival. On opening night, the festival’s founder,

The Lost Son of Havana

Recently ESPN aired a movie documenting the life of the great cuban pitcher Luis Tiant.  The film chronicles Tiant’s arrival on Cuban soil for the

The cultural lift in researching Hispanic audiences

 U.S. Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone Hispanics, especially those who are more recent arrivals, give higher ratings in product

GM alive and well in Cuba

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How Much Is Too Much ?

PRSA published a terrific piece on social media access at work. Check it out at: http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/

MIAMI'S "LA KALLE" (Univision Radio) FLIES WITH THE ARMY'S GOLDEN KNIGHTS !

Latinas Love Fashion!

I recently had the opportunity to work on the Caress Skinwear Launch for the Hispanic market which included a media tour w/ Colombian pop sensation

Sofia Vergara and all that Jazz…

It's great to see when a Latina gets a starring role in movies and TV sitcoms, and now with the recent buzz from the Broadway hit,

Today's Multi-Generation Workforce Setting

With more and more people postponing their retirement and working late into their 70s, for the first time in our history, we have four generations