The cultural lift in researching Hispanic audiences
U.S. Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone Hispanics, especially those who are more recent arrivals, give higher ratings in product →
U.S. Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone Hispanics, especially those who are more recent arrivals, give higher ratings in product →
PRSA published a terrific piece on social media access at work. Check it out at: http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/ →
I recently had the opportunity to work on the Caress Skinwear Launch for the Hispanic market which included a media tour w/ Colombian pop sensation →
More and more consumers are cutting the cord and opting to go only wireless with their telephone communications. a recent survey by National Health (NHIS) →
With more and more people postponing their retirement and working late into their 70s, for the first time in our history, we have four generations →
As many of you know, May is sweeps month for TV shows (AKA: when ratings determine what local stations can charge for advertising) so many →
Social media provides some of the most interesting and far reaching marketing opportunities we have seen in years. The levels of penetration and overall consumer consumption offer incredible →
In the world of American advertising, racial harmony is now reality _ um, sort of By TODD LEWAN The Associated Press Ever see →
I was encouraged to join Facebook by my friend Ken who, while I was on maternity leave, became addicted to the social networking site. I →