Trends/Stats

Latest 'Buying Power' Report Shows Black Consumers Spending More on Home Life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while

Hispanics are More Likely than General Population to Turn to TV for Information

Hispanics are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information, according to

Serving the Underbanked

Shifting population characteristics are leading to significant change among consumer market segments. Many of these changes are the result of the increasing number of minority

Spanish TV is a Must for Marketers – Nielsen Confirms

Univision captured the #1 network ranking among all Adults 18-34, not just Hispanics, and out delivered ABC, CBS, NBC, FOX and CW for the entire

Immigration Keeps Adding to U.S. Population

A new report from the Center for Immigration Studies projects how different levels of immigration would impact the future size of America's population. The findings, show

Majority Minority

Nearly one in every 10 of the nation’s 3,141 counties has a population that is more than 50 percent minority, according to the U.S. Census

Hispanics Tech Savvy

A study commissioned by Yahoo! Telemundo reveals that Hispanics are more tech-savvy than their non-Hispanic counterparts.  Conducted by Simmons Research, the survey shows that two-thirds of

Hispanics Can Turn the Election

Hot-button topics like immigration and the first Hispanic Democrat to seek the presidency will play a defining role in the 2008 presidential election, making Hispanics

America's Changing Face

There's no questioning that the face of America is changing rapidly as a result of growing immigration and child births. Today minority's represent one-third of