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Axis is a Culture Movement Marketing Agency

ADMIN — Mon, 23 Jan 2012 00:55:54 +0000

Focused on creating relevance with multicultural audiences. →

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ADMIN — Thu, 06 Oct 2011 16:00:51 +0000

How Much Is Too Much ?

admin — Wed, 10 Jun 2009 21:02:26 +0000

PRSA published a terrific piece on social media access at work. Check it out at:

http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/

MIAMI'S "LA KALLE" (Univision Radio) FLIES WITH THE ARMY'S GOLDEN KNIGHTS !

admin — Wed, 03 Jun 2009 15:47:22 +0000

Quarter of Hispanics Use Only Cell Phones

admin — Wed, 20 May 2009 22:08:39 +0000

More and more consumers are cutting the cord and opting to go only wireless with their telephone communications. a recent survey by National Health (NHIS) showed that Hispanics are leading the charge with 25 percentof Hispanic households depending only on their cell phones as primary means of telephone communication.

By comparison, the same study showed that 21.4 percent of African-Americans and 16.6 percent of Caucasians lived in cellphone-only households.

With this data, it's no wonder that wireless companies like Verizon Wireless, AT&T Wireless, Sprint, Cricket Wireless and others are scurrying to "Hispanicize" their products with Latin music ringtone downloads and in-language content and applications. And they love those long conversations with Tia Juanita back home!

Today's Multi-Generation Workforce Setting

admin — Fri, 15 May 2009 19:18:01 +0000

With more and more people postponing their retirement and working late into their 70s, for the first time in our history, we have four generations in the workplace - Matures (1925-1942), Baby Boomers (1943-1965), Generation X (1965-1980) and Generation Y, also known as Millenials, (1981-2002). An interesting article published in the Spring issue of Hispanic MBA provided insights into each generation.

I think the research conducted by author Natalie Augustin of The Professional Advantage consulting group shows how important it is for managers and staff alike to understand and learn how to bridge the gaps that exist between multiple generations who work together in the same environment. Understanding better the generation traits of your supervisor can help improve your overall effectiveness and relationship with him or her. By the same token, those who supervise others can more effectively manage their staffs by understanding their motivational drivers.

Of course there are a number of other factors that contribute to an effective work group, but knowing, understanding and respecting those things that make each generation a little different from the other, can help get teams to that high performance state that employers seek.

Allonzo Trier Is in the Game

Jaime Botello — Wed, 25 Mar 2009 23:18:58 +0000

At 5'5 and 110 lbs, "Zo" as he is know in the AAU (Amateur Athletic Union) world is already being pursued by virtually every major college basketball coach in the country. Zo is regularly flown around the county by AAU team who want him to participate in tournaments and he is also the proud owner of his own clothing line. Here's the link to his story in The New York Times Magazine.

http://www.nytimes.com/2009/03/22/magazine/22basketball-t.html?pagewanted=all

Mind You Mate

Yvette Pacheco — Tue, 24 Mar 2009 21:40:30 +0000

A friendly note to all producers of yerba mate tea and yerba mate products, "mate" is not the same as "maté" seeing as though "maté" is Spanish for "I Killed." Amazingly, various tea producers make this same mistake. It's an error that can cost a brand not only money (in re-printing and production costs) but also in reputation and authenticity. So next time, mind your mate.

Japan Shows the Way in Baseball

Jaime Botello — Tue, 24 Mar 2009 19:17:02 +0000

Proof that this is not just America's pastime anymore!! Last night in the finals of the World Baseball Classic the Japanese National team beat the Korean National team in a thrilling 5-3 extra inning victory.

I Think a Trip to NY is in Order.

admin — Tue, 09 Dec 2008 23:24:22 +0000

I Think a Trip to NY is in Order. Posted using ShareThis →